Theo
Gonella

Product·Crypto·Barcelona

I am a product leader working in crypto and DeFi. I trained as an aerospace engineer, learned product at Facebook as its Ads business grew tenfold, then spent a decade building onchain — from DEX protocols at 0x to DeFi vault infrastructure at Kiln — happiest when turning a complicated financial system into something a person can simply use.

Lately I build for the pleasure of it: a drum machine that lives on a blockchain, a small fleet of AI agents that do real work. Always more curious than finished.

theo@gonella — ~ — zsh
whoami
Theo Gonella — product leader & builder — Barcelona
cat about.txt
Aerospace engineer turned product leader. ~12 years shipping products, the last decade onchain. At 0x / matcha.xyz I helped take a protocol to 500+ apps and $300B+ in trading volume. These days I build at the edges: onchain music, AI agents, DeFi vault infrastructure.
ls work/
0x-api the leading DEX-aggregation API — $300B+ traded, powers 500+ apps (Coinbase, Robinhood, Phantom) matcha.xyz 0x's consumer swap app — best execution, plain language railnet onchain asset-management orchestration protocol — powering next-gen fund products
ls personal/
loopchain a drum machine that lives entirely onchain shillscore a signal-scoring engine for a noisy timeline
cat resume.txt
2025–26 kiln Head of Product, DeFi 2024–25 izun Head of Product 2019–24 0x · matcha.xyz Director of Product 2014–19 facebook Product Manager, Ads 2013–14 amadeus Product Development Analyst
links --all
→ x x.com/theogonella → github github.com/mintcloud → linkedin linkedin.com/in/theogonella → email theo.gonella@gmail.com